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Sonapur: Taj Cement launched its new campaign, The Honest Cement, at the Annual Dealer’s Conference 2023-24, held at Mayfair Resort, Sonapur. The campaign promotes integrity, transparency, and the use of high-quality materials in construction practices.
Around 300 dealers attended the event, where Taj Cement reaffirmed its commitment to delivering durable products and ethical practices. The company also unveiled refreshed packaging for Taj Dhalai Cement and Taj Premium Cement, emphasizing modernization and customer satisfaction.
Group CFO Sanjeev Surekha said, “Honesty is the foundation of trust. This campaign strengthens our bond with customers and communities.”
The conference featured discussions on market trends, strategies for growth, and recognition of top-performing dealers for their contributions.
