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Sorrel Hospitality Pvt. Ltd., the master franchisee of BWH Hotels in India, Bangladesh, and Sri Lanka, has teamed up with Headway Hospitality to improve hotel management and business growth. This partnership will help hotels boost revenue, improve operations, and offer better guest experiences.
Atul Jain, COO of BWH Hotels for the region, emphasized that hotel owners need impactful solutions in today’s competitive market. He believes this alliance will drive long-term growth and success. Headway Hospitality’s Founder and CEO, Vikas Ray, highlighted plans to manage 30 hotels with over 3,000 keys by 2030, ensuring sustainable growth.
Ray, with extensive experience in Northeast India, is set to expand international hotel brands in the region. His focus is on bringing premium accommodations, top-tier service, and strategic development to boost tourism.
The expansion plan includes launching new hotels in key destinations, generating employment, and strengthening the region’s hospitality infrastructure. This partnership will also introduce innovative cost management and revenue optimization strategies, reinforcing a competitive edge in the market.
