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Guwahati: Purabi Dairy has expanded its reach by making its fresh and high-quality dairy products available on major online grocery platforms like Blinkit, Flipkart, BigBasket, and Swiggy Instamart. This move makes it easier for customers in Guwahati to order their favorite milk, curd, paneer, and other dairy products with just a few clicks.
With more people opting for home delivery services, Purabi Dairy aims to ensure that consumers get fresh and nutritious dairy products without stepping out of their homes.
Syed Mujaddid Hussain, Head of Sales and Marketing at WAMUL, said,
“This step is a major milestone in making our products more accessible. As the demand for quality dairy products rises, we want to ensure that fresh and healthy milk reaches households easily. At WAMUL, we are committed to strengthening Assam’s dairy industry, and this digital expansion benefits both consumers and local dairy farmers.”
Purabi Dairy has been a key player in Assam’s dairy development, offering a variety of products such as milk, sweet curd, plain curd, and paneer. The partnership with e-commerce platforms is part of WAMUL’s efforts to modernize the dairy supply chain and make dairy shopping more convenient.
This digital expansion follows recent initiatives to boost Assam’s dairy industry, including the National Dairy Development Board’s (NDDB) collaboration with WAMUL to double the milk processing capacity at Purabi Dairy’s Panjabari plant. These efforts not only meet the increasing demand for dairy products but also provide better income opportunities for local dairy farmers.
With this move, Purabi Dairy continues to strengthen its position as a trusted and leading dairy brand in the region, offering consumers the ease of ordering fresh dairy products online.
