Business Desk: Bharti Airtel has partnered with Adobe to provide Adobe Express Premium free for one year to its 360 million customers across India. The offer is available to all Airtel users, including mobile, Wi-Fi and DTH customers.
Adobe Express Premium, valued at around ₹4,000, allows users to easily create social media content, marketing materials, short videos and designs using professional templates and AI-powered tools. Customers can access the subscription through the Airtel Thanks App without any credit card requirement.
The app offers features such as ready-made design templates, AI background removal, image generation, one-tap video editing, premium fonts, Adobe Stock assets and cloud storage. Adobe Express is available in English, Hindi, Tamil and Bengali, making it accessible to users across the country.
Airtel said the initiative aims to empower students, creators, small businesses and individuals by giving them easy access to world-class creative tools. The partnership is expected to support India’s growing creator economy and encourage digital creativity at scale.
